At one point or another we have all bowed down to the social
networking sites, becoming slaves of this online community. The virtual persona
we muster up, whether our profiles are personal or business oriented, seems to
be so significant in our world today. We know the precautions one must take
when posting content online, but have you ever thought about how others
perceive how often you post?
According to the article How
to Create a Social Media Marketing Schedule written by John D. Levy for Entrepreneur Magazine online edition,
November 11th, “your commitment to social networking should be
consistent, compelling and informative.” Creating a social networking presence
is important no matter how small or large your business is. You have to find
your balance; neglecting your online profiles can be hurtful to your business,
yet being a “social media maniac isn’t the right persona either.”
How do we maintain a balance? Developing a social networking
schedule that doesn’t run into your personal or business life makes your online
and offline worlds more organized. The article suggests to “Choose a schedule
and stay the course for at least six months. As you find success, you can
slowly grow your social networking persona.”
Some examples of how to become more balanced are given. Weekly
or on weekends build Twitter lists, scan Linkedin for discussions and updates,
add new content to Facebook and keep an eye open for new social networking
venues. Throughout the week schedule out what days you will tweet, when you
will join various conversations, when to blog and update your website.
These tips will help you maintain a healthy online presence
as well as a healthy time management plan. To read How to Create a Social Media Marketing Schedule, please visit http://www.entrepreneur.com/article/220678.
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