Friday, October 25, 2013

Benay Client, Soho Press Launches a Revamped Website

There’s some more breaking news regarding Soho Press this week. According to an article in Publisher’s Weekly, they've just launched their website with a new goal in mind. The site now allows users to buy titles, sign up for subscription services, and even includes an interactive map with the featured locations in their crime series.

“The new hub was created, the publisher said, ‘with an eye toward direct-to-consumer digital sales,’ and is offering titles at a discount.” Purchased individually, the books are at a discounted price of 30%, with the subscription service, the titles are 50% off retail and arrive monthly. The subscriptions are available for their Soho Teen and Soho Crime imprints.

Brick and mortar stores will still be supported says publisher Bronwen Hruska. “’We will continue to maintain a strong presence in traditional retail markets and libraries, supporting our books there any way we can,’ she said. ‘We will always continue to print galleys for trade shows, mail books to booksellers and librarians, and regularly tour our authors.’”

You can check out their website and newly discounted books here.

- Marcie Gainer

Wednesday, October 23, 2013

Benay Tip: How to Follow and Still Be a Leader

How to Follow and Still Be a Leader

We’ve all experienced that feeling of being overwhelmed with the responsibilities of running a team, a department, or an entire organization, regardless of the size. Everyone needs to focus part of their daily duties on being a leader within their organization, regardless of position. It’s then paramount to use the skills of a follower to be even more effective in the workplace.  When you follow the cues of your staff, coworkers, clients, or even mentors and role models, you’ll be able to learn what’s working in your organization, how to fix or improve it, and how to truly grow your business.

Change Your View of Leadership

Past traditional models of business leaders may have consisted of taking constant meetings in-house to review, evaluate and respond to data. It’s not unusual to picture the manager or CEO remaining separate from staff, creating and maintaining the distinction between boss and employee. I suggest that like Henry V and the battle of Agincourt, you fight with your troops on the battlefront of your business—let them see your own strengths and fortitude! If all you’re doing is creating, reading and evaluating reports and financials, a vital responsibility of any position, you’re not on the front lines of your business, seeing and meeting staff and clients alike. If you are spending all your days behind your desk instead of in front of your employees and customers, you’re doing something wrong. Get up and get out, to industry events, to spend time with staff and customers, and learn what you and the company are doing right (and wrong) and how to improve.

Look Sideways as Opposed to Up and Down

 We have a tendency to view organizations in a hierarchical manner but often people work better and are more productive if they are accountable to a group of equal level co-workers rather than one leader. It’s one thing to let your boss down, it’s another to let your co-workers down, and have them share in the blame. I often am amazed by the constant talk of employers needing to find team players yet not giving them the opportunity to truly participate in being part of a team.  If you delegate leadership & accountability you create many more captains than yourself, who often might have a better skill set, ideas or motivational qualities in a particular area than yourself. Empower your captains and let them participate in growing the troops and business along with you.

Cultivate Your Corporate Culture 

There’s an internal brand and an external brand to every company, and often the chasm between the two are quite wide. We may think of the behemoth Amazon as an incredible company but it has a high turnover rate and a great deal of internal employee dissatisfaction (find article link). While you’re up and out from behind your desk, you’ll be cultivating your own brand and corporate culture to both employees and clients alike.  When was the last time you asked a staff member or client, “What is it that we do best? How can we make the workplace/product/brand better?” Don’t forget to strengthen your internal brand to increase employee retention, internal and external growth. Do so by leading to follow the company focus, energy and culture that you and your staff have worked diligently to create together.

Remember the old adage by Sir James Dewar: 
“The mind is like a parachute;
it works best when open.”

Tuesday, October 22, 2013

Another Big Congrats to Soho Press

At this point, it’s not as much of a surprise as it is a pleasure for us at Benay to see our client, Soho Press in the New York Times Book Review. Soho Crime, an imprint of Soho Press, has recently released The Monster of Florence to American audiences. Written by Magdalen Nabb about several double homicides in Florence, Italy from 1968-1985, The Monster of Florence was published in Britain in 1996 but never made its way to American audiences.

The story revolves around the intuitive detective, Marshal Salvatore Guarnaccia. Guarnaccia may not be the brightest detective but he understands people on a deeper level than most. “He watches, he listens, he asks discreet questions, and his intuitive intelligence (‘He either knew things or he didn’t) gives him insight into minds closed to reason.” The book is written in Nabb’s “expressive style” and “is one of [her] darkest novels, almost shocking in its disenchanted acknowledgement of human brutality.”

Another exciting win for Soho Press. You can read an excerpt of the book on their website.

Thursday, October 3, 2013

Quality Job Ads Can Yield Quality Candidates

Job hunting in this economy for many is like finding a needle in a haystack. With the influx of people into the job market, it can be equally as demanding for an employer to find the right candidate as it is to find a job. Post a job listing? You can expect about half of them to be serial appliers – people who apply to every job they can, whether or not they have the right qualifications. According to this article in the Wall Street Journal, maybe it’s time for employers to spend more time writing a quality job ad. It turns out that a quality ad brings quality candidates. Who’d have thought it?

Wednesday, October 2, 2013

Akashic Books and Tin House Make Flavorwire's "25 Independent Presses That Prove This Is the Golden Age of Indie Publishing"

We just wanted to give a big congratulations to Benay clients, Akashic Books and Tin House for their feature in Flavorwire’s 25 Independent Presses That Prove This Is the Golden Age of Indie Publishing. With all of the publishing doomsayers, it’s nice to see the little engines-that-could pulling strong.
Independent publishing — that is, publishing whatever an individual or small group think is worthy of dumping their time and money into — is nothing new. From Virginia and Leonard Woolf starting up Hogarth Press to the early days of Farrar, Straus and Giroux championing now-iconic authors that other publishers wouldn’t touch, DIY publishing has long been responsible for some of our best literature.

 Here’s what Jason Diamond from Flavorwire had to say about Akashic:

Literature lovers smiled when Adam Mansbach’s Go the Fuck to Sleep became a massive bestseller — not just because of the clever title, but because it was awesome to see this fearless publisher get the mainstream recognition it deserves. And with a mission statement that emphasizes its intention of forever remaining a “independent company dedicated to publishing urban literary fiction and political nonfiction by authors who are either ignored by the mainstream, or who have no interest in working within the ever-consolidating ranks of the major corporate publishers,” Akashic is pretty much the ultimate indie. From its acclaimed Noir series to books on punk-rock history to publishing Melvin Van Peebles, Akashic is doing it on its own terms.

And here’s what he had to say about Tin House:

Going strong as a literary magazine since 1999, this operation based in both Portland, Oregon and Brooklyn has seen its book-publishing wing getting bigger and better with every new book, including titles by Christopher Beha, Lucy Corin, and Matthew Specktor, as well as Zak Smith’s We Did Porn. 
Congratulations to them both! We love to see our clients get the recognition we know they deserve. Here’s to many more years of continued success!