As a proprietor of artisanal goods, wouldn’t it be easier if
the business could come straight to you, or if you could go straight to the
business? Well, thanks to the newly founded PopShop
Market, now you can. PopShop is a Fairfield based business that organizes
pop-up conventions, and puts 50 unique local vendors in contact with hundreds
of enthusiastic buyers.
According to trendreports.com,
the benefits of pop-up brands increase affordability, reduce commitment,
generate a greater buzz, with higher profit results. What could be better than
that? In addition to broadening your market, experts at trendreports.com also
say that pop-up brands allow more room for experimentation and creativity, and
due to their spontaneity, customers tend to feel a sense of urgency to purchase
products.
The founders of PopShop model their conventions after the
Brooklyn flea market scene and carefully select the most impressive vendors
selling handmade, organic, and repurposed products. Between bringing Brooklyn
to the people of Fairfield County and bringing local vendors to hundreds of new
clients, PopShop will put the move on your business, literally.
-Sienna Arpi, Intern
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